Design to Do. Design to Connect.
Design to Delight.


Look around and you will notice that design is rapidly becoming the distinguishing factor for products of the future, and our phones show no sign of becoming things of the past. But there’s plenty of room for them to fit into our lives in ways that are more intuitive, personal and fun, so make sure you design a distinct and considered language for your app. The jury will evaluate the submissions using the following criteria:



Does your app clearly fall into one of the three submission categories?



Do you approach the app from a new direction? Are you using the Windows Phone platform in an innovative way? How does your app take advantage of the features and benefits of the Windows Phone platform? Are you showing us a way to see something new?


Design Communication

How well does your design convey your concepts? Is the interaction intuitive? Have you developed a language that flows from screen to screen?



Can your app design idea actually be developed? Apps that would require extensive development are OK, but is your app something a current third-party Windows Phone app can do? Or does it detect the amount of solar radiation that’s blocked by growing a unicorn horn while you jog?


Windows Design Principles

How much does your app design follow the Windows Design Principles? We encourage you to participate in the Lightning Design Reviews, watch the Boot Camp video series, and use the other available Resources.


Design to Do.

Love what you do, and you’ll never work a day in your life—this is your chance to create an app that helps you do what you love. What part of the design process are you most passionate about? Design an app that focuses on your creativity and improve it.

Design to Connect.

Sometimes it isn’t what you’re doing as much as who you’re doing it with. Design an app that keeps you close and connected with the people you love and care about.

Design to Delight.

Have an idea that just tickles you? Harness the power of that computer in your pocket and design an app that surprises and delights—get people excited about what they’re doing, and they’ll love it as much as you do.

The Jury

Chris Caldwell

Chris Caldwell
Creative Director

Chris Caldwell is the Creative Director at where he’s responsible for designing user interfaces on the modern web. From applications, websites, games, to interactive experiences—he works with companies like Atari, Google, Microsoft, and Sencha to deliver best in breed experiences from desktop to device. His work on the recently released Atari Arcade has been recognized as one of the Best 50 Websites of 2012 by TIME and has already garnished a FWA. Follow him @caldwellcreates.

Jennifer Bove

Kicker Studio
Managing Director

Jennifer Bove is Co-Founder and Managing Director of Kicker Studio in San Francisco. She is an active member of the design community, and teaches, writes and talks about design and other things. Jennifer started her design career at the circus–quite literally–at Ringling Bros. and Barnum & Bailey. In the 18 years since then, she’s been dedicated to making better products, processes and services for a variety of clients including Panasonic, Nokia, Prada, IBM and American Express. Before Kicker, Jennifer was VP of User Experience at HUGE and at Schematic. She is a Founding Chair of IxDA’s Interaction Awards, and is the proud owner of a very anxious pitbull. Follow her @jenniferbove or @ kickerstudio.

Corrina Black

Corrina Black

Sr. Design Lead, Windows Phone Design

Corrina Black is a Sr. Design Lead on the Windows Phone Design team at Microsoft. She leads design for Entertainment, Camera, Productivity, and App experiences. When she first joined the team, she led the Studio effort to enhance the Windows Phone app ecosystem by helping designers and developers learn how to create well-designed third-party app experiences for Windows Phone. Previously, she contributed to the developer experience for Microsoft platforms including Silverlight, Windows Phone, Windows 8, and XBOX. She studied Computer Science at the University of Washington and has practiced interaction design for 15 years. Born and raised in the Seattle area, she enjoys the beauty and variety of outdoor activities it has to offer from snowboarding, hiking, running, to boating. She also enjoys spending time with family and friends as well as meeting new people. Feel free to reach out to her on twitter, @corrinab.

Eric Ludlum

Partner & Creative Director

Eric Ludlum is a founding partner of Core77 and is the recipient of a number of awards in interactive design for his work with Herman Miller. He currently leads the creative and editorial direction of Core77 from Portland, Ore.

Pratik Kothari

Pratik Kothari

Techark Solutions
Founder & CEO

Pratik Kothari is the CEO of Techark Solutions, working with clients like Microsoft to develop unique software application experiences across various mobile, web and cloud platforms. He is also the recipient of a number of international awards for his extremely popular mobile apps: Social Mints, Dress Pal, Mood Swing, Smart Goals and ..honey, I got it!


One of his apps, Social Mints won Core77′s “Fast Track to the Mobile App” contest last year and was also the winner of Microsoft’s 30 to Launch app competition. Social Mints was featured at Mobile World Congress 2012 by Microsoft for its beautiful, simplistic design. His other apps include Mood Swing which has been featured by LA Times; Dress Pal which is among the top-paid apps under LifeStyle category in Windows Phone Store. Pratik Kothari is also the Director of IT for reQuire (Inc. 5000 company). Follow him @gotechark.